Drive conversions and connect data across touchpoints with a web-centric digital strategy built around the customer.
Positioning the website as the marketing hub has tremendous data and conversion benefits. However, customer behavior across digital touchpoints can make this difficult, and IT-driven digital models make it virtually impossible.
In this webinar with SiriusDecisions analyst Matthew Papertsian, attendees will learn strategic frameworks and iterative steps for:
- Positioning web properties as a hub for marketing activites and platforms
- Creating a content strategy to drive conversions across channels
- Building digital strategy around personas
- Using multi-channel behavior to enhance customer data